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about living in yellow

Oh, hey!

On paper, my life is very mediocre or average at best. I have a degree in nothing. Literally, I did not attend college. I have no past extravagant dating life. I married the man that I started dating when I was 15 years old (whom I still adore). My only children are the furry kind (sorry mommas-no tips/hints here). I do not excel in hobbies such as: crafting (although I am a master at buying things), photography (love taking pictures, but ask me about aperture, exposure, etc and I will look at you like you are crazy), writing (spell check is my best friend), cooking, singing, or anything in between.

I live in a tiny community that does not offer a vast array of exciting things to do at a moment’s notice, my sense of fashion is as good as my friend’s advice, and I certainly will never win an award for driving - ask my husband. So what business does a girl like me have writing a blog? I love life. I find beauty in the normal, everyday ups/downs/average events of life. I am happy with who I am and where I am. I have big thoughts, great friends, and a family who loves me unconditionally. This blog has become my 9-5 [let’s be real, 9-2] and I absolutely love that THIS is what I get to do every day. I want to share with you things that make me excited. I get a natural high when talking about all things cute outfits, travel, wine, good deals, cheese [lots and lots of cheese, preferably the kind with noodles mixed in. Yes, I am a self-proclaimed mac and cheese addict] restaurants, awkward moments and anything in between. Some things that I love, you may not. Somewhere along the line though, I hopefully will breathe a little bit of inspiration/laughter/or at the very least, confidence knowing if somebody like me can find excitement in this “average” life, you can too. Sit back, relax, and stay awhile. We all know that’s what I’ll be doing….

I'm Erin

Style Edit

my personal favEs

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work with us

Looking to collaborate? Let’s chat! There’s nothing that makes us happier than a little love note in our inbox. Drop us a line at the email below, or fill out our Contact Form! 

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Meet the Team

these are my girls.

After running this blog solo for the first six years after its creation, I made the decision to take this little baby that I had birthed years ago and grow it into something more [like an actual functioning human with a full personality]. In 2017, Styleoflost went from a one-woman show to what it is now, a business run by 7 talented [and kind-hearted, funny] women. While you’ll still hear from me and the occasional awkward moment [don’t worry, they still happen frequently], LIY has turned into a home for hundreds of thousands of women to stay current on the latest trends that we actually want to wear [no feathers and wings here], a cozy cocktail to snuggle up to, tips and tricks on self-care and how to stay sane as a woman in today’s world, but even more than that - a community to connect with one another and walk through the highs and lows beside. We’re so excited you’re here for the ride! Get to know the team... 

Macy

Photographer

The reason I ever look good, Macy is the girl behind the camera snapping all of the best angles and editing out my many flyaways! When she isn't behind the camera, you will find Macy canning home grown veggies, revamping an old piece of furniture, and enjoying life with her sweet family. Macy is expecting a new baby girl in May and we can't wait to meet her!  

Meet Cassidy, our Director of Marketing! You will find her overseeing the LIY brand, keeping our website in tip top shape, editing video, designing our planners, journals, + merch, creating jaw dropping graphics, and educating the LIY team on sustainability or social causes. On the weekends, you can find Cassidy doting on her two pups and on-the-go husband. As an Enneagram 6, you can feel at peace knowing she’ll be prepared for any emergency. With a passion for thrifting, interior design and a modern eclectic style, you can always expect to discover the best unique find thanks to Cassidy [fun fact: she also wins “cutest home office” award on the LIY team.]

Cassidy

Director of marketing

Claire

CONTENT CREATOR

She’s as witty as she is sweet, Claire is one of our Content Creators and our official LIY Book Club aficionado. Between writing blog posts that will make you LOL, curating questions that will get your brain turning for our next book club discussion and snappin’ her feminine style [blush is her middle name], you can find her living life on the lake with a beer in hand and a fishing pole in the other. While she may not succeed at keeping houseplants alive, she is succeeding in keeping girls nights out a thing and 100% believes that the latest beauty trend is meant to be tried. 

Hannah

FASHION & DESIGN SPECIALIST

If there’s a trend to be tried, Hannah is the first in line to test it out. Our Fashion & Design Specialist, she is our trusted source on all things what to wear, where to buy it, and the best price to be had on it. When she isn’t working on our latest designs for our clothing brand, WE by Styleoflost, she is sharing her finds on social media, whipping up the latest weekly roundup blog post and clipping current fashion magazines with drool-worthy inspiration. Outside of being a master of getting dressed, she’s an energetic mom to 2 of the cutest kiddos, police officer hubby and can be found trying out any cookie she can get her hands on, all while watching a throwback Friends episode. She brings the energy to any room [or Facebook Live] and will forever be the life of any party.

LIY’s other Content Creator, Lauren also doubles as our Amazon Queen and is the reason why we’ve all hit checkout more times on Prime in the past year from our Facebook Group than we’ve told our significant other “I love you”. More than 2-day shipping, Lauren values time with her family which consists of two little boys and one full-grown man [also known as her husband] who loves to be on the go checking off the season’s latest bucket list. With dreams of living on the water [an inflatable pool is currently keeping said dream alive] and a deep appreciation to 2000’s hip hop, Lauren is always up for an adventure while secretly hoping she can hang out in the tub with a glass of wine. 

Lauren

CONTENT CREATOR

Steph

DIRECTOR OF OPERATIONS

If there’s a spreadsheet to be lost in, you can find Steph in it. Our Director of Operations, Steph is single-handedly responsible for any structure that exists here at LIY. Between communicating with our amazing brand partners, organizing blog content, managing the team and making sense out of my chaos on the daily, Steph loves organization *almost* as much as she does the latest cookie recipe she came up with from scratch. More than that, she loves spending time at home with her 3 kiddos and husband. Give her a new puzzle to be put together, the coziest candle to burn and new sprigs of something green growing out of her garden, and you’ve just explained the perfect day in Steph’s world. 

Get to know these 8 powerhouse women who share their daily looks, opinions, and talents with us on a regular basis. With a mission to create an online space here at Styleoflost that more fully represents and serves our community, we launched our Ambassador program in the spring of 2021. We know you are going to love these ladies as much as we do!

The Ambassadors

OUR FAVORITE ADDITIONS

Katy

COMMUNITY SUPPORT SPECIALIST

Your ultimate LIY gal pal and our residential rock star, Katy is our Community Support Specialist, which means she can be found chatting with you, all day every day. When she isn’t answering questions, offering up the latest style suggestions, leading our Ambassador program and sharing her most recent Amazon finds, you can find her doing what she does best - belting out her note-worthy vocals in her band, Maybe April. Arkansas raised, Katy recently made her way to Indiana with her doctor-to-be husband and the sweetest Husky they recently rescued, Frisco. This Enneagram 3 can be found crossing things off her list, venturing out on the latest & greatest outdoor adventure, spending time with her family and friends and crafting up her beloved homemade lattes most mornings. 

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